We are
 
Growing – We are a fast-paced technology solutions reseller that has a full line of products to offer to public safety and commercial industries.  We are proud to be the Midwest’s leading provider of voice, video and data solutions and deliver best-in-class service. We hire the best and brightest, with great opportunities for growth and advancement. Show us creative thinking and hard work, and we’ll show you a career path worth envying by giving you more opportunities and investing in your success.
 
Employee-Owners – At the heart of our success is the unique dedication of each employee. As employee owners, and being part of a 100% employee-owned company, we deliver an outstanding customer experience and believe that our value results from enriching our customers’ success.
 
Solutions that make a Difference – It’s no secret why BAYCOM is awarded public safety and commercial projects across the Midwest. We take our purpose seriously to provide solutions that keep communities secure and connected. Year-after-year BAYCOM receives awards and high honors for our commitment to our customers and employees.
 

You are
 
A natural at marketing and leader with the experience of a Generalist and skills of a Specialist
A hustler, you are hungry to work hard and get the job done
Motivated by excellence
Proactive and always improving with an employee owner mindset
 

Love your job

Benefits include:
Competitive salaries and bonus programs
ESOP Participation and Annual discretionary ESOP employer contribution
Comprehensive medical, dental and vision coverage
Generous paid vacation
Working closely with agencies, manufacturers, sales and leadership teams
Trust and autonomy to lead and manage your own projects
Extremely interesting work due to cross-training and cross-pollination among companies
 

Opportunity: Marketing Generalist

Are you looking for a chance to play a major part in a growing company? Do you sweat the details and like to roll up your sleeves to make things happen? Welcome to BAYCOM. We hire the best and pride ourselves in investing in their success. As the Marketing Generalist of an employee-owned company, you will be responsible for providing leadership and marketing expertise to the BAYCOM team in the areas of strategic planning, project managing marketing initiatives, sales support, event planning, website management, content creation and tracking the team’s success. The Marketing Generalist will report to the Marketing Director, work closely with sales and leadership teams and manage agency and partner relationships.


Specific Duties and Responsibilities

• Develop Strategic Marketing Plan
  • Develop strategic marketing plans by product/solution
  • Develop budget and track marketing activities
  • Manage market development programs with manufacturing partners.
  • Develop, manage and follow branding and messaging guidelines

 

• Manage and Execute Strategic Marketing Plan
  • Plan and execute lead generation, nurture and retention programs
  • Work closely with sales and marketing partners to develop campaigns
  • Track results and manage data

 

• Manage Trade Shows and Event Planning:
  • Manage Pre- and Post-tradeshow and event promotion
  • Setup trade shows for all products
  • Coordinate custom events
  • Schedule staff for off-site trade shows

 

• Maintain BAYCOM and Website:
  • Managing blog program
  • Developing content
  • Perform scheduled updates on WordPress platform
  • Assemble web pages
  • Managing lead inquiries

 

• Manage and Track SEO, SEM and Google Analytics:
  • Search engine optimization
  • Evaluate paid advertising opportunities and devises a plan as necessary
  • Conduct keyword research using industry standards to keep BAYCOM and on the top half of first page of keyword searches

 
 
Knowledge & Skill Requirements:

• Minimum of 3-5 years marketing experience
• Business or marketing-related degree or equivalent professional qualification
• Experienced in all aspects of developing and executing marketing strategy
• Excellent written and verbal communication skills
• Excellent organizational and planning skills
• Problem analysis and problem-solving skills
• Willingness to travel to trade shows (Green Bay, Milwaukee, Wisconsin Dells, Chicago

BAYCOM is 100% Employee Owned

We are an Affirmative Action/Equal Employment Opportunity Company

APPLY HERE - https://workforcenow.adp.com/jobs/apply/posting.html?client=baycom&jobId=60968&lang=en_US&source=CC3